THE FUTURE OF FARMING
The journey to make high quality butter starts on the farm, and our farming is taking actions for climate and nature every year.
Rooted in four key focus areas (milk quality and food safety, animal welfare, climate and nature, people), we have implemented a wide range of programmes that are currently improving sustainability standards across farms that produce milk for LURPAK.
PRIORITISING ANIMAL WELFARE
Quality butter starts with quality welfare, which is why animal wellbeing is a high priority for our farmers and for LURPAK as a business. Every farmer that we work with is committed and held accountable for the health and wellbeing of every single cow. This is measured across four key indicators (cows with good body condition, mobile cows, clean cows, and cows without injury) and reported on two times a year with third party auditing every three years.
CONDUCTING REGULAR FARMAHEAD™ CHECKS
Our farmer owners work with external agricultural climate advisors to conduct annual climate checks on their farms. Measured across over 200 points, our FarmAhead™ Checks help farmers to identify the best areas to reduce the carbon footprint and improve nature on their own farm. When collated, this data shares a very accurate and detailed picture of what’s really happening across all farms and is an essential part of our farners taking actions for climate and nature.
INCENTIVISING CHANGE: FARMAHEAD™ INCENTIVE
SUSTAINABILITY IN OUR DIARY
Our commitment to reducing impact on climate and nature doesn’t stop with our farms, it extends into our dairy. All of LURPAK is made exclusively from Danish milk and the vast majority is produced at our dairy in Holstebro. Once the milk reaches our dairy, we use efficient methods to get the maximum out of every litre. From using more renewable energy, via re-using excess water, to avoiding product waste where-ever possible, we are constantly striving to produce quality butter in an even more effective way.