Sign up to our newsletter

Open menu
Lurpak Butter

Weave Your Magic

Good Food Deserves Lurpak® Butter

Privacy Policy

This website is owned and run by Arla Foods Ltd. Arla Foods Ltd. respects the privacy of every individual who visits our website. We are registered under the UK Data Protection Act 1998. This statement describes the information that we may ask you for, and the ways in which we may use that information. It also tells you how you can check that information about you which we keep is accurate and how you can instruct us to erase this information from our files.

Information about you

When you visit certain areas of our website, we will ask you for information about yourself. We will want to know your name, postal address and e-mail address. We may also ask for your telephone number. We will not collect any information about you without your consent. In cases where we ask you for information about yourself in connection with certain promotions (for example, if we are offering opportunities to win prizes or free product samples), if you do not provide such information you may be unable to participate in those promotions.

Our use of this information

We will use your personal information to administer your use of the website.

In addition, we would like to use the information you give us for marketing purposes (for example to develop or promote complementary products and services) and to share information you give us with other carefully selected companies. We are continually developing products and services based on information and feedback we receive from visitors to our website and users of our services and we would like to share these with you. If you would like us to use your personal information for these additional purposes, please tick the relevant “opt-in” box on the relevant part of our website.

Please note that Arla does not knowingly market to those aged under 16. Where information is requested from under 16s (for example for the specific purposes of entry into a competition or draw) then all information supplied will be destroyed within 6mths of the closing date of that activity.


Arla Foods Ltd. will take reasonable precautions to prevent the loss, misuse or alteration of information you give us. Agents or contractors of Arla Foods Ltd. who have access to information which you give us in the course of providing services to Arla Foods Ltd. are required to keep that information confidential and are not permitted to use it for any purpose other than to carry out the services which they are performing for Arla Foods Ltd. If you have given us information about yourself and would like copies of that information, or if you would like us to correct any factual inaccuracies in that information, or if you would like that information deleted from our records, then please write to: Arla Foods, Arla House, 4 Savannah Way, Leeds Valley Park LS10 1AB, marking it ‘Arla Foods Ltd. website’. (UK only) . We will use reasonable efforts to supply, correct or delete information about you on our files.


The website incorporates the use of Cookies. Cookies are small data text files that are sent from a server computer during a browsing session. Cookies are typically stored on your computer hard-drive and are used by websites to simulate a continuous connection to that site. In order to make our website more responsive to your needs, we use Cookies to track and manage information relative to your specific interest. In this way we can tailor our site to your needs, deliver a better and more personalised service and track the pages on our site that you visit. The use of Cookies automatically identifies your browser to our computers whenever you interact with our site. Your browser options allow you to disable Cookies. You should note that if you do disable Cookies, you may not be able to access all of the services on this website.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website.
This website uses a variety of cookies, including Google Analytics. If you do not wish the cookies to be used then please do not use our website as they cannot be turned off for the website to work effectively.

Type of cookie Name Purpose More information
Persistent __utma / __utmb / __utmc / __utmz Google Analytics uses cookies to help us analyse how you use this website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the site from and the pages they visited. For an overview of privacy at Google, please click here. Expires after 1 day.
Persistent ageChecked The cookie stores whether you have passed the required age check Expires after 3 months.
Persistent ageCheckRemember The cookie stores whether to remember your age for next visit Expires after 3 months.
Temporary locale Remembers your country of residence code selected when entering the website Expires at end of session.
Temporary promoGateway Only for GB: extra promo bar visual. Expires at end of session.
Persistent fbm_123557361064929 / fbsr_123557361064929 Facebook App data to record the use of the “like” function Expires after 1 hour.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

Send to a friend

When using this function, you must obtain confirmation from the recipient of the email that they consent to receipt of any such email before sending an email to them from the “Send to a Friend” webpage.

Arla Foods Ltd. will not be responsible for any false, misleading, defamatory, and / or malicious content sent through the “Send to a Friend” webpage.

We will provide the recipient of the email with the name and email address as supplied by you on the “Send to a Friend” form.