Spreadability is not the last word

In 2001 LURPAK Lighter Spreadable was added to the range, and now taste was not only spreadable - it also had reduced fat. Again developments were clearly reflected in the sales figures. Looking to the future, LURPAK is bound to offer new surprises: The LURPAK family is currently being expanded, and in 2002 LURPAK variants with spices were launched in the UK, Denmark, USA, Republic of South Africa and the Far East. The most recent innovation is butter-ghee, a canned butter product used for cooking and baking. In 2004 butter-ghee was introduced in markets in the Middle East and is targeted to serve as the gateway for LURPAK to enter the vast Indian market. So far, 75 markets have welcomed LURPAK, but large parts of the world are still out there waiting for the good taste to arrive. In recent years LURPAK has entered a number of new markets: USA, Venezuela, South Africa, Israel, China and a number of North African countries. Now, focus will be directed at new, exciting markets like Russia and India, while continuing to serve the primary markets and developing the LURPAK family. Combining all the qualities of identity, design, history and quality, the now more than 100-year-old LURPAK brand is the centre of unprecedented activity.