Lurpak® products can be found across several Continental European countries.
Lurpak® has been in Italy since the mid-1960’s. Regional importers started distributing Lurpak® in their local areas, and the brand now enjoys widespread distribution with market shares of more than 15% in some areas. In a number of tests, Lurpak® has been evaluated as the best butter in Italy. Lurpak® unsalted butter can be found in a all major Italian supermarkets and differs to the rest of the world by being packaged in gold foil. Today, the assortment also includes the spreadable variant, Lurpak® Morbido, to offer the consumer the convenient choice.
In Greece, Lurpak® was introduced the early 1980`s. Today, Lurpak® is a strong market leader in the category with a share well above 30%. A number of products have been launched besides the butter, and the assortment now includes: Lurpak® Butter (sold in tubs and packs), Spreadable, Lighter Spreadable, all sold in both salted and un-salted variants. Millions of Lurpak® catering portions are sold to tourists every year. Greece also has its own Lurpak® TV advertising campaign.
Lurpak® can be found in major cities and the tourist resorts of Spain, along with sales of mini packs for the booming tourist industry.
Lurpak® has recently launched in Hungary where both butter and spreadable is available.