The danish market has always been one of the most important markets for Danish but-ter. In Denmark LURPAK is synominous with butter and the lactic slightly salted taste has always been the Danes preferred taste. In 1954 the first packet butter was launched in the Danish market. This was simply ’Lurmarked’ butter in packs.
During the last 10 years a number of imported butter brands and the supermarkets’ own brands have been launched on the Danish market, but the Danes still count LURPAK butter as their favourite.