Other Overseas Markets

LURPAK is distributed at a number of overseas markets in the far east such as Pakistan, Hong Kong, Singapore, Thailand, Malaysia, Thailand, Vietnam, the Philipines, Indonesia and lately also China. Many of these markets have been serviced by LURPAK for a number of years. At markets like Singapore and Hong Kong LURPAK has a very high marketshare. LURPAK can also be found at big milk producing markets such as Australia and New Zealand. LURPAK spreadable was launched in Israel in 2002 with a specially developped TV campaign, focussing on the spreadability of the product. The brand is now well-established among the Israely consumers. The South African market for dairy products is in growth due to a strengthened local economy. The middle class is increasing rapidly and will give a positive effect on the whole South African economy.LURPAK butter and LURPAK Spreadable was launched in 2003 and has optained signi-ficant distribution and marketshare. The launch was supported with an intensive TV-campaign. In a number of North African countries LURPAK is now available both in the retailsector and in hotels and restaurants. Egypt is among the biggest importers of LURPAK 10 gr cups.